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Business Lunch April 2010
Tracy Britton, Group Head of Marketing for HSBC
was the speaker at the IAA Business lunch at Mandarin Oriental Hotel Knightsbridge, London on Wednesday 14th April.
Recently voted the "World's leading bank brand", HSBC has established a surprisingly strong brand presence in a fiercely competitive global marketplace, all in just under 10 years.
Tracy Britton shared the unusual approach this company uses to ensure its brand stays healthy and differentiated in the quickly changing landscape of financial services. She gave insights on global citizenry and HSBC DNA; the most often ignored rule of advertising: why 'simple' is always better (and worth it) and finally, her views on the only brand checklist that matters.
Tracy leads marketing globally for one of the largest organizations in any category. Spanning 86 countries and territories, HSBC is considered to be the leading bank brand in the world (BrandFinance Global Banking 500, February 2010; Interbrand's Best Global Brands, 2009). Prior to assuming her current position, Tracy led marketing for HSBC in the United States. An American, she headed Marketing or Communications organizations for JPMorgan Chase, Rolling Stone and companies in the communications, airline and financial services industries prior to joining HSBC.
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