We are delighted that the following organisations have agreed to support the Global Brand Think Tank
The Advertising Association is a federation of 30 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
It is the only body that speaks for all sides of an industry worth over £19 billion in 2006.
http://www.adassoc.org.uk
EACA, the European Association of Communications Agencies brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.
EACA's main tasks are to promote honest, effective advertising, high professional standards, better awareness of the contribution of advertising in a free market economy and an optimal external operating environment for advertising agencies.
EACA prioritises academic education and training, the social acceptance and political understanding of advertising's role in society, recruitment issues and advertising agency industry developments in "new Europe".
http://eaca.be
The IPA is the industry body and professional institute for leading advertising, media and marketing communications agencies in the UK. Collectively, IPA members handle over 80% of media spend (worth £13 billion in 2004) and a large proportion of the £43 billion spent on marketing in the UK each year.
The role of the IPA's 55-strong staff is to serve, promote and anticipate the collective interests of IPA members; and in particular to define, develop and help maintain the highest possible standards of professional practice within the business.
http://www.ipa.co.uk/
IAB Europe is a federation of 15 national IAB associations and think-tanks set up from 1997 onwards to help marketers get the most from the new digital channels.
IAB Europe develops the industry's standards as part of our worldwide programme to give online media strong foundations. IAB Europe coordinate research with some of the world's leading analysts and support IABs with marketing and educational materials. It is the main European political lobby to defend the interests of interactive marketers, and its network of task forces and think-tanks tackle the critical, shaping policy and best-practice across the continent.
For more just log on to
http://www.iabeurope.ws
M&M is the ultimate destination for international news, views and analysis on the latest events, issues and trends in the media industry.
For the last 18 years, M&M has provided valuable commentary on the changes occurring to the media landscape, helping advertisers and their agency and media owner partners decipher what's happening and what they should do next.
In partnership with mandmglobal.com, the monthly magazine and its popular reference maps and guides offer a complete package to help them stay informed and stay ahead.
http://www.mandmglobal.com
WARC Online (www.warc.com) provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 40 international sources. These include WARC's own publications and those of its many partners, which together represent an unparalleled body of knowledge on all areas of marketing communications. This spans over 45,000 papers, case studies, research reports, news items and summaries, augmented with best practice guides, daily news, email bulletins, statistical data and more.
http://www.warc.com